To explore the wide range of experiences and opinions within the digital business world, we’re running a series of interviews, ‘A Few Minutes With…’.
Today, we’re speaking with freelance photographer Heather Fitsell, founder of February Photography.
Could you describe your company’s activity on social networks?
February Photography maintains a Facebook and Instagram account. The Facebook account is updated as and when new photos are available, letting people know what concerts I will be attending or club nights I will be photographing. The interaction I get back is minimal, but there have been some images that once shared by the bands have garnered a great reaction. My Instagram account is in need of an update and regular posts.
Are there elements of your business now that would not have been possible without social media?
Getting my images seen by bands and having them ask me to come back to gigs or for promotional photo shoots. It is much more easy to get your product seen.
How has your relationship with your customers/clients changed with the dawn of social media?
I did not operate the business prior to social media, so there has been no change.
Which social media campaigns or accounts have really caught your eye recently?
I would not say that anything particularly catches my eye. There has been some very successful campaigns lately e.g. Ice Bucket Challenge, but equally such things can quickly become overkill due to the way social media operates.
What have you found to be the most positive and negative aspects of using social media for your business?
Positively, it makes it easier for me to get my images out to those who may be interested in them.
Negatively, it makes it easier for people to steal my images and meant that photography has lost value, or the ability to command value.
What advice would you give to businesses looking to improve their social media activity?
Regular updates are key e.g. a daily, but don’t go overboard with multiple posts filling people’s news feeds. Also, schedule your posts where possible to hit prime time for social media checking.